For the last few years I've focused on working with other consultants and coaches to teach them what I've learnt (and continue to learn) about how to win clients.
And in particular, how solo professionals and small firms can win clients without spending all their time on marketing or having to become some kind of technical genius to do so.
The sad truth is that most marketing and sales training for consultants is created by marketing specialists, not consultants. People who love marketing and spend most of their time on it – often with the aid of a full-time team.
That's very different to the reality for most professionals who focus primarily on their client work and need to fit their marketing around that.
For us, it's simply not practical to learn complex methodologies, highly technical systems for advertising on Facebook or Google, or approaches which involve spending all your time posting on social media.
What we need are simple, practical strategies we can implement quickly and fit into a busy working day.
We don't need to become super slick salespeople or professional marketers. We just need to use marketing strategies that harness our strengths: our expert knowledge in our fields and our work with clients.